I am totally obsessed with the perfume collaboration between J.Crew and Arquiste. I know I’m a little late to the party as the collaboration came out back in August, however, one sniff of No. 31 and I was captivated. The scent was intoxicating and I found myself incessantly smelling my wrist as I continued to browse the store. Once I got home and started to open the package, I was completely drawn into the world that Carlos Huber, founder of Arquiste, evoked through the storytelling on the package.
January 5, 1943 | 30 W. 57th ST. | New York City
The party of the decade: Peggy Guggenheim hosts Exhibition by 31 Women , the first all-female modern art show in the United States, at her modern gallery. Inspired by the bold perfumes worn by the artists, No. 31 captures the essence and excitement of the avant-garde crowd.
The two scents, No. 31 and No. 57, created exclusively for J.Crew were inspired by Exhibition by 31 Women, the first modern art show of all female artists in the United States, which was curated by Peggy Guggenheim in 1943.
No. 31 is said to evoke the bold perfumes worn by some of the artists—red vermouth, Bulgarian rose and patchouliI. I was intrigued to say the least and through the combination of the story and the scent found myself instantly transported to this “party of the decade”. Every time I wear the fragrance, I find myself thinking of the women and men who attended the party and exhibition, the time period, what they were wearing, the music, I really takes me away. It even inspired me to learn more about the Exhibition and Peggy Guggenheim herself. Pretty powerful for a fragrance alone, but it is the power of the storytelling that makes it so magical.
Have you had a similar experience with a fragrance or product that captivated you from the start?